What is Digital Marketing?
Date: September 15, 2025
What is Digital Marketing?
Date: September 15, 2025
The easiest way to understand digital marketing is to relate it to an IRL business
Your outside needs to bring them in and the inside needs to convert them, the two need to be consistent!
Digital Marketing is how businesses use the internet to promote their product.
The modern version of putting up a sign, running a newspaper ad, or
handing out flyers!
The same way you wouldn't open a store without a sign, layout, or
personality. You can't just exist and expect customers to just find you.
Every digital piece (Local SEO, Google Ads, Facebook Ads, and Social
Medias) plays a part in how people discover you.
Your website is your online version of your building.
Sometimes you have to gut the building and start over, sometimes your can
build off what is there, and sometimes you get a start fresh and buy a brand
new building. Depending on where you start you will need to set a plan.
Once you have something you're proud of, it's time to build it up.
Branding is crucial and first impressions matter!
Your outside needs to bring them in and the inside needs to convert them.
The "outside" can't be just a blank building, it needs to give them a light feel for
what's on the inside.
Outside: what people see before they walk in, your Google listing, socials,
and ads. Your Google listing is like your store front sign or yellow page listing.
This is your Google My Business Profile, Google listing, Naps, and Reviews.
I've seen companies make websites without a making a profile, basically setting
up a blank square building with no hints to whats inside.
If we're relating everything to real life business then your social medias
should be like a food truck to a restaurant.
They provide proof of something bigger, deliver a small piece of you company
to even out of market buyers by being in front of them.
These are the first steps of SEO which we will build off of, I believe this is the best
way to think of SEO. Social media = word of mouth.
People will talk, share, and recommend you there.
The "inside" is where we really lock in to your branding. Who are you? What do
you provide? Where are you? How are you different? Why should I trust you?
Inside: what convinces them to stay and buy (your website, brand, and offer)
How you present yourself and how people interpret you, from social medias to
your website. Especially with Meta because these will be the accounts that
viewers will see posted the ads. This is like having a strong website. You'll need
to have an active account with social proof (the ads on their feed will link them
to these pages, and tend to get good traffic). Facebook is a little more then just
a social media and can be treated like a 2nd website because you get reviews
on it (it's what Google My Business is to Google Ads).
Back to Google, the objective is to have a strong profile (GMB), have good
proof (reviews / posts), and be active! Be consistent and push to rank top 3!
Your outside needs to bring them in and the inside needs to convert them, The
inside is where your systems actually make you money.
THINGS COMPOUND!!
It's Simple. Not Easy.
Digital Marketing is how businesses use the internet to promote their product.
The modern version of putting up a sign, running a newspaper ad, or
handing out flyers!
The same way you wouldn't open a store without a sign, layout, or
personality. You can't just exist and expect customers to just find you.
Every digital piece (Local SEO, Google Ads, Facebook Ads, and Social
Medias) plays a part in how people discover you.
Your website is your online version of your building.
Sometimes you have to gut the building and start over, sometimes your can
build off what is there, and sometimes you get a start fresh and buy a brand
new building. Depending on where you start you will need to set a plan.
Once you have something you're proud of, it's time to build it up.
Branding is crucial and first impressions matter!
Your outside needs to bring them in and the inside needs to convert them.
The "outside" can't be just a blank building, it needs to give them a light feel for
what's on the inside.
Outside: what people see before they walk in, your Google listing, socials,
and ads. Your Google listing is like your store front sign or yellow page listing.
This is your Google My Business Profile, Google listing, Naps, and Reviews.
I've seen companies make websites without a making a profile, basically setting
up a blank square building with no hints to whats inside.
If we're relating everything to real life business then your social medias
should be like a food truck to a restaurant.
They provide proof of something bigger, deliver a small piece of you company
to even out of market buyers by being in front of them.
These are the first steps of SEO which we will build off of, I believe this is the best
way to think of SEO. Social media = word of mouth.
People will talk, share, and recommend you there.
The "inside" is where we really lock in to your branding. Who are you? What do
you provide? Where are you? How are you different? Why should I trust you?
Inside: what convinces them to stay and buy (your website, brand, and offer)
How you present yourself and how people interpret you, from social medias to
your website. Especially with Meta because these will be the accounts that
viewers will see posted the ads. This is like having a strong website. You'll need
to have an active account with social proof (the ads on their feed will link them
to these pages, and tend to get good traffic). Facebook is a little more then just
a social media and can be treated like a 2nd website because you get reviews
on it (it's what Google My Business is to Google Ads).
Back to Google, the objective is to have a strong profile (GMB), have good
proof (reviews / posts), and be active! Be consistent and push to rank top 3!
Your outside needs to bring them in and the inside needs to convert them, The
inside is where your systems actually make you money.
THINGS COMPOUND!!
It's Simple. Not Easy.
Digital Marketing is how businesses use the internet to promote their product.
The modern version of putting up a sign, running a newspaper ad, or
handing out flyers!
The same way you wouldn't open a store without a sign, layout, or
personality. You can't just exist and expect customers to just find you.
Every digital piece (Local SEO, Google Ads, Facebook Ads, and Social
Medias) plays a part in how people discover you.
Your website is your online version of your building.
Sometimes you have to gut the building and start over, sometimes your can
build off what is there, and sometimes you get a start fresh and buy a brand
new building. Depending on where you start you will need to set a plan.
Once you have something you're proud of, it's time to build it up.
Branding is crucial and first impressions matter!
Your outside needs to bring them in and the inside needs to convert them.
The "outside" can't be just a blank building, it needs to give them a light feel for
what's on the inside.
Outside: what people see before they walk in, your Google listing, socials,
and ads. Your Google listing is like your store front sign or yellow page listing.
This is your Google My Business Profile, Google listing, Naps, and Reviews.
I've seen companies make websites without a making a profile, basically setting
up a blank square building with no hints to whats inside.
If we're relating everything to real life business then your social medias
should be like a food truck to a restaurant.
They provide proof of something bigger, deliver a small piece of you company
to even out of market buyers by being in front of them.
These are the first steps of SEO which we will build off of, I believe this is the best
way to think of SEO. Social media = word of mouth.
People will talk, share, and recommend you there.
The "inside" is where we really lock in to your branding. Who are you? What do
you provide? Where are you? How are you different? Why should I trust you?
Inside: what convinces them to stay and buy (your website, brand, and offer)
How you present yourself and how people interpret you, from social medias to
your website. Especially with Meta because these will be the accounts that
viewers will see posted the ads. This is like having a strong website. You'll need
to have an active account with social proof (the ads on their feed will link them
to these pages, and tend to get good traffic). Facebook is a little more then just
a social media and can be treated like a 2nd website because you get reviews
on it (it's what Google My Business is to Google Ads).
Back to Google, the objective is to have a strong profile (GMB), have good
proof (reviews / posts), and be active! Be consistent and push to rank top 3!
Your outside needs to bring them in and the inside needs to convert them, The
inside is where your systems actually make you money.
THINGS COMPOUND!!
It's Simple. Not Easy.
