Optimize your website in order to increase traffic, leads, and brand awareness

from local SEO.

The most common search engine is Google → GOOGLE LOVES ACTIVITY!

Regular updates like new photos, posts, and reviews show you’re active.

Google rewards that consistency.

Part of improving your SEO is looking around to see who you competition

actually is. A Competitor Analysis helps you understand who else is ranking

near you and why. Check out the top results in your area and study what

they’re doing: their ads, photos, reviews, ad and posting activity. Notice

what’s working for them and where there’s room to outdo them. You can

use Google Trends and keyword tools to spot patterns in high-ranking local

searches and see what topics are worth targeting next.

It's about earning trust online.

Google determines local search ranking based on three factors:

Relevance: How well your GoogleMyBusiness matches the search

Understanding local keywords, Google analytics, and Google trends will allow

you to determine how to match the search. How to be what they are looking

for. What is most searched, when, and why?

Distance: How far your location is from the search/ searcher

Just as important as what it is, is where it is. Having consistent NAPs & a

strong Google My Business (#1 ranking factor for map pack) to be the local

choice. Not confusing people is key. If your information is unclear or

inconsistent people WILL move on and so will Google. Make sure everything

about you company matches across all listings and profiles.

Credibility: How well known is your business

Consistent reviews and local posts builds trust and drives local traffic.

Google loves <3 engagement, responding to reviews shows your active and

involved. Being proactive about negative experiences will solve them! It's

worse to run from it then to make sure the customer is satisfied (within reason).

Dealing with customers before they "have to" leave a review to get your
attention. Back-links are also a huge credibility builder. If you are linked on

another strong credible website it makes yours stronger.

When people find you online, your job is to prove you’re the trusted local option.

Your Google profile is the storefront, and your website is what’s inside.

Explaining what a good website is a whole other task to tackle.

But it should include:

• Consistent NAPs

• Use clear Call To Action

• Show Trust Signals

• Service Pages

• Location Targeting

• Be Mobile-Friendly and Fast

• Showcase real work and Project Portfolio

• About Page

• Contact Page

• Q & A Section

• SEO Meta Data (for lead tracking)

Your website should build trust, answer questions, show proof, and make it

effortless to reach you. When everything aligns (your Google profile, website,

and reviews) Google recognizes you as the go-to local choice.

Sometimes we use a dedicated landing page instead of a full site, especially

for ad campaigns. It’s one focused page designed to convert traffic right away.

Clean layout, single offer, simple form with no distractions.

SEO leans heavily on GMB, the Map Pack, trust signals, and website alignment

because thats the foundation of visibility → showing up where people search.

Social Media plays a supporting role. It keeps your name visible between

searches, builds community, and reminds people who you are. The two work

best together: SEO helps people find you, and social media helps them

remember you. When choosing between options people go with familiarity.

That’s how you become the trusted local choice, not just visible, but preferred.
Keep showing up, stay active, and let your work speak for itself.

Over time, that consistency becomes proof and proof is what earns trust both online and off.