PPC closes the gap between social media and business. Whether it's Google

Ads or Facebook Ads the goal is the same: get someone to click and land on

something that makes them convert.

Everything ties back to your website, landing page, and social media profiles.

PPC = you pay when someone interacts with your ad.

A good ad is only as strong as where it sends people and how quick:

• If your GMB is weak -> clicks won't matter

• If your website is bad or loads slow -> traffic will leave

• If your social media is dead -> the ad will feel disconnected

PPC is about setting things up with intention.

Facebook Ads are like shouting into a crowd and hoping the right person

hears you -> great for attention!

Google Ads is like someone walking around looking at different vendors

"I already want what you're selling! Who can help me?"

You just have to show up first and close the deal -> intent driven!

PPC gives you control. You're not waiting on luck or referrals. You're putting

your business in front of the right people, every day on purpose!

Leads aren't magic → they're math

Once you know your average cost per lead you can scale with confidence

because your growth is predictable!

Google is enforced by a strong Google My Business, Google Guaranteed,

and a high rank on the Map Pack. Your Google My Business (GMB) is one

of the biggest trust signals you can have. Most people google your name

after seeing your ad, if your GMB is complete, active, looks local, and trust

worthy full of good reviews and social proof —> the click is halfway to converting.

Google Guaranteed adds another layer of confidence. It helps you stand out

when people are still deciding between options. The green check is Google's way

of backing your company.

Ranking in the MAP pack (the top 3 local results that show on Google Maps) also

gives your business another touchpoint where people visit often. With Ads,

GMB, and map pack listing all appear together your taking up triple the space

and that visibility pays off.

Facebook is enforced by strong and active social media presence.

Your social media is the bridge between awareness and intent. People might see

and scroll past your ad and click later when they recognize your name.

The goal is to look consistent with clean branding, local photos, and updates

to make your business feel alive.

The more familiar your name is the more likely they are to click your ad on

Facebook or Google.

When everything connects, ads stop feeling random and start feeling reliable.

Google Ads drive intent, Facebook Ads drive intent, and then GMB and

Social Media holds the trust. Then thats the full lead engine working together.

Ads get attention. Google earns trust. Your website closes the deal.

PPC fills the pipeline —> your systems turn it into revenue.